Fonts

Gotham Bold

The five boxing wizards jump quickly.

Mercury Roman

The five boxing wizards jump quickly.

Mercury Italic

The five boxing wizards jump quickly.

Mercury Bold

The five boxing wizards jump quickly.

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Fallback Font Stacks

In the event a digital project is unable to support Mount Vernon's ScreenSmart® fonts through a cloud.typography sync, the following are approved fallback font stacks for your CSS:

Gotham:

• Open Sans (google font), Tahoma, Ariel

Mercury:

• Noto Serif (google font), Georgia, Times

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Colors

Darker Colors

 

Lighter Colors

 

Header Navigation Pairings

 

 

 

Donation Colors

 

 

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Basic Content Styles

H1: Primary Header

As mentioned in the Page Intro, this style should not be used within regular Page Content.

H2: Secondary Header

This header provides an easy way to break your page up into Sub Sections.

H3: Tertiary Header

The Third Level Header is used to separate sub sections with a clear sense of hierarchy within a Sub Section.

H4: Quaternary Header

The Fourth Level Header provides yet another level to help break a page up into easily digested sections.

H5: PENTERNARY HEADER

The Fifth Level Header can be used as an alternate to the bold style

Paragraph Styles

Lorem ipsum dolor sit amet, velit jugis dignissim scisco typicus, feugait abico, vel in. Brevitas persto quidne feugait lucidus this is bold copy premo opes saluto. Vindico interdico ingenium macto hendrerit facilisi os typicus accumsan dignissim velit feugait adipiscing pagus autem. Proprius letalis exerci nisl facilisi, pala this is italic copy. Sit, blandit magna haero hos, pala minim. Enim tincidunt conventio macto abico delenit refoveo si nobis, quibus typicus rusticus. Gravis odio nutus ludus, inhibeo, importunus, nisl tamen nunc gemino, distineo in feugait ex. Accumsan nobis commodo consequat pagus ulciscor dolore.

Dolor nostrud usitas facilisi commoveo paratus ille facilisi autem dolus eligo iaceo augue exputo. Mauris camur paulatim sagaciter defui typicus suscipit. Praesent roto ut multo quibus inhibeo autem, ne nimis torqueo ventosus vicis, nonummy ut.

Then, you are going to see some footnote text style:

Footnote text

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General Content Organization Guidelines

The following outlines the best practices for organizing content in the Mount Vernon website. Under no circumstances should you copy and paste content from a word processor or existing internet page directly into the CMS page editor. When content is directly pasted from word processors or an internet page, the copy may retain its existing styling which will make it look different than the rest of the Website.

Sample Content Outlines

Let's go over a simple way to organize your content on the page:

• Page header
  • Page intro
• Section header (Header 2)
  • Description paragraph, images, list, or table
    • Subsection (Header 3)
      • Description paragraph, images, list, or table
• Section header (Header 2)
  • Description paragraph, images, list, or table

The page header is the title to your page. This can be added in the CMS page editor as "Page Header."

The page intro is an optional blurb that can be added in the CMS page editor as "Page Intro." It is inserted between the page header and the rest of the page content.

The page is then broken down into sections, with titles for each of those sections. The titles to these sections are called headings. Headings start with the most general and overarching title, Heading 2 (h2), and go down to the most specific, Heading 4 (h4). Again, there should not be any use of Heading 1 in the page content, but you can have as many of the others as you like. When writing titles and subtitles, keep in mind that they should be a clear and concise summation of the content that follows.

Headings should always follow a clear order. Say, for example, you have a page that is broken into three sections called "The Academic Program," "The People," and "The Place." And "The People" is broken into three subsections called "Students," "Student Honors Earned," and "Faculty." Your page should be organized like this:

• h2: The Academic Program
• h2: The People
  • h3: Students
  • h3: Student Honors Earned
  • h3: Faculty
• h2: The Place

As you'll notice, any subsection that sits under a Heading 2 is a Heading 3. Let's say we add two subsections to each Heading 3 item. The page would then look like this:

• h2: The Academic Program
• h2: The People
  • h3: Students
    • h4: Subsection
    • h4: Subsection
  • h3: Student Honors Earned
    • h4: Subsection
    • h4: Subsection
  • h3: Faculty
    • h4: Subsection
    • h4: Subsection
• h2: The Place

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Extended Content Styles

List Styles

Unordered List

• This is an unordered list item.
• This is a second item.
  • This is a second level unordered list item.
  • This is a second item.
  • This is a third item.
  • This is a list item that links to another page.
• This is a third item.
• This is a list item that links to another page.

Ordered List

1. This is an ordered list item.
2. This is a second item.
   1. This is a second level ordered list item.
   2. This is a second item.
   3. This is a third item.
   4. This is a list item that links to another page.
3. This is a third item.
4. This is a list item that links to another page.

Tabular Data

Data Type	Number	Letter
Data 1	1	A
Data 2	2	B
Data 3	3	C

Button/Link Styles

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Red Button

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Bordered Button