Vice President, Media & Communications
MOUNT VERNON, VA – The Mount Vernon Ladies’ Association, the group that owns and operates George Washington’s Mount Vernon, announced today that Curtis G. Viebranz will step down as president and CEO by year end to return to private life.
As president and CEO for nearly five years, Viebranz was responsible for the successful opening and program development of the Fred W. Smith National Library for the Study of George Washington, as well as estate-wide educational and new media initiatives designed to accurately and engagingly portray the life and legacy of George Washington.
During his accomplished tenure, Viebranz spearheaded the development of a five-year strategic plan designed to ensure George Washington’s enduring relevance and to affirm Mount Vernon’s position as America’s most visited historic site, welcoming more than one million visitors each year. He also vastly expanded Mount Vernon’s digital footprint, overseeing the launch of a new website that attracted almost five million unique visitors last year, as well as the creation of two new apps and three multimedia presentations.
“Curt’s robust and strategic leadership came at a crucial time in Mount Vernon’s history as it expanded in many mission-driven areas” said the Association’s Regent, Sarah Miller Coulson. “His intellect and integrity, coupled with his dedication to Mount Vernon, echoed the same qualities of George Washington’s leadership. His five years here at Mount Vernon have, in many ways, been transformational. Curt and his wife Cissy, in service to this beloved national historic landmark, set the standard for modern-day Washingtonian hospitality and warmth.”
A national search for a new president and CEO will begin immediately.