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Historic Mount Vernon Hires Vice President of Marketing

Fri, 02/04/2011

For Immediate Release
February 4, 2011  

Media Contact:
Melissa Wood (703) 799-5203
mwood@mountvernon.org

Historic Mount Vernon Hires Vice President of Marketing

MOUNT VERNON, Va. – Historic Mount Vernon today announced that Rebecca Aloisi has been hired as the Vice President of Marketing. Ms. Aloisi will lead the team responsible for marketing, media relations, social media and advertising at the most popular historic home in America.
Currently the Director of Communications at Destination DC, the convention and visitors bureau for the nation’s capital, Aloisi oversees the organization’s media outreach and helps to drive its marketing strategy, building tourism promotions and cultivating relationships with media. She has worked to maximize exposure and economic impact for the city during well-known events and high-profile gatherings, from the National Cherry Blossom Festival to presidential inaugurations. She supervises media outreach, develops content for Destination DC’s website and publications, creates both print and electronic newsletters, and forges relationships with a variety of cultural and hospitality industry partners.  She is a veteran writer and accomplished in a wide range of social media.

 “We launched a nationwide search for the new Vice President of Marketing and were pleased to find the right person just around the corner,” said James C. Rees, President of Mount Vernon. “Rebecca brings a wealth of tourism industry knowledge to Mount Vernon’s Marketing department during this important time in our organization’s history.”

During her ten years at Destination DC, Aloisi has built and executed strategic marketing and public relations campaigns to support Washington, DC tourism marketing efforts and cultural programs, generating more than $20 million annually in earned media.  She received her undergraduate degree from Georgetown and an MBA from the University of Maryland.  She speaks fluent Spanish and proficient Italian.

Historic Mount Vernon employs more than 500 employees. There are five vice presidents who oversee the departments of Collections, Development, Education, Preservation, and Marketing. Mount Vernon’s President supervises all Vice Presidents as well as the Chief Operating Officer and Chief Financial Officer.

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Events, programs, and activities are subject to change.

Public Information:
703-780-2000; 703-799-8697 (TDD);
www.MountVernon.org

Since 1860, over 80 million visitors have made George Washington’s Mount Vernon Estate & Gardens the most popular historic home in America.  Through thought-provoking tours, entertaining events, and stimulating educational programs on the Estate and in classrooms across the nation, Mount Vernon strives to preserve George Washington’s place in history as “First in War, First in Peace, and First in the Hearts of His Countrymen.”  Mount Vernon is owned and operated by the Mount Vernon Ladies’ Association, America’s oldest national preservation organization, founded in 1853.  A picturesque drive to the southern end of the scenic George Washington Memorial Parkway, Mount Vernon is located just 16 miles from the nation’s capital.

Hours of operation: April-August, 8 a.m. to 5 p.m.; March, September, October, 9 a.m. to 5 p.m.; November – February, 9 a.m. to 4 p.m.  Regular admission rates: adults, $15.00; senior citizens, $14.00; children age 6-11, when accompanied by an adult, $7.00; and children under age 5, FREE.  Admission fees, restaurant and retail proceeds, along with private donations, support the operation and restoration of Mount Vernon.